Italian mattress brand Magniflex is re-entering the UK market with the opening of its first UK-based office in Chiswick, West London, in January.

Keen to replicate its recent successes in the US, Magniflex has been given the seal of approval by FIRA, which has certified that all the company's products meet the top UK industry standards.

Magniflex mattresses are sold in 99 countries, but start their life in the company's Tuscan warehouse, just outside Florence. Magniflex has extended its range to include over 100 products, comprising collections of pillows, duvets, mattress covers and other accessories. Each mattress contains patented internal and external materials, including the company's popular Magnistretch line.

Marco Magni, global sales director, comments: “Globally, consumers know and trust the brand Magniflex, which stands for craftsmanship, quality and innovative technology. Expanding our business is always an exciting time for Magniflex. In a time where a lot of businesses fear expansion into Great Britain due to Brexit, we are delighted to be making our mark.

“We are now re-entering the UK market directly and are looking forward to establishing meaningful relationships within the industry. That means our doors are open to any key dealers, stores and buyers looking to get in touch."