The January Furniture Show, taking place at the Birmingham NEC from 22nd-25th January 2017, will see the launch of Ava Sleep, a manufacturer of mid- to high-end mattresses that operates from Cleckheaton, West Yorkshire.

The creation of Dr Ilyas Ansari, a scientist, engineer and mattress technologist, Ava offers "independently-verified, award-winning, innovative, smart, body-adaptive, high-performing, luxurious and ridiculously affordable mid- to high-end mattresses" across four collections.

According to Ilyas, who regularly writes on sleep and mattresses on his company's blog, Ava is the first UK bed company to have secured FIRA's Ergonomics Excellence Award for its Science to Sleep mattresses, and is the only UK bed company to have developed FIRA-verified mattresses featuring High Performance Advanced Medical Class Foam Technology, giving its mattresses proven health benefits.