In the week that John Lewis introduced customers to its 2016 Christmas advertising campaign, Buster the Boxer, sales totalled £112.4m - an increase of +1.8% on the year.
Home saw an uplift in sales, finishing the week at +0.7%. Sales of Filled Bedding items were +10.4% as customers purchased warm winter duvets during a week of wintery weather. Beds also sold well last week and were 18.8% up on the year, an indication that customers are thinking about preparing their homes for guests over Christmas.
With the Buster the Boxer advert already viewed over 52 million times and shared over 1 million times on social media, this week John Lewis anticipates that its soft toy Buster and friends will continue to prove popular with customers, whilst the advert-themed windows at Oxford Street continue to draw crowds.