The 60, 40 and 30-second live action creatives depict a series of active scenes, which demonstrate how everyone, from young professionals to families to mature couples, can all benefit from sleeping in the right bed, whether they’re just trying to get through the day more calmly or taking on a fitness challenge, through having a more restful night’s sleep.
The creative includes a number of inspirational statements, overlaid by the Kat Edmondson soundtrack “Lucky”.
Lynda Stretton, head of marketing for Bensons for Beds, says: “The theme of the new advert highlights the importance of choosing the right bed for absolutely everyone, and how a great night’s sleep impacts even the smallest activities the next day, from just feeling more awake in the morning to taking on a fitness challenge. As Britain's number one bed specialist we're passionate about helping the nation sleep better so everyone can get the most out of every day.”
The new brand campaign will run across TV, cinema, VOD, YouTube, print and OOH.
Catch the advert on popular Channel 4 programme Goggle Box and ITVs Coronation Street this Friday.