Sealy is partnering with rugby league club Wigan Warriors for the Grand Final this Saturday. The Warriors will run out at Old Trafford on Saturday evening with the Sealy logo on their shirts while, as part of the partnership, all of the First Team squad will be given a Sealy bed ahead of the game.
Wigan Warriors' commercial manager, Dan Burton, says: “Leading into the Grand Final this Saturday, every marginal gain we can get from a performance perspective is paramount. Ensuring the players have quality sleep throughout the week is vital and there is no better way than achieving that than having the world’s number one bed brand in Sealy supporting our preparations.”
Wigan Warriors are the latest athletes to partner with Sealy as part of its World of Sport campaign, joining a host of other sporting stars including world heavyweight boxer, David Haye, champion weightlifter, Zoe Smith, and cricketing legend, Phil Tufnell.