John Lewis has opened its doors to Leeds customers, as the anchor to Hammerson's £150m Victoria Gate Development.

Representing a £37m investment in Leeds, the 255,000 sq ft regional flagship shop has created 550 jobs locally, and is one of the largest John Lewis shops outside of London.

The Leeds shop is the retailer's most service and experience led to date, offering customers a range of services from in-store beauty spa concepts and travel agents to an innovative coffee experience. As well as a full product assortment across John Lewis's full fashion, beauty, home and technology ranges.

John Lewis Leeds is also supporting local talent by stocking over 120 products from 11 local Yorkshire suppliers, all of which are based within a 30 mile radius of Leeds as part of the retailer's new 'Made Locally' initiative, in partnership with The Great British Exchange.

In the first hour of opening, the shop saw over 2500 people through its doors, and the very first purchase at John Lewis Leeds was a pair of red leather gloves.

Speaking about the opening, Maggie Porteous, director shop trade, says: "John Lewis Leeds is our most service led shop to date, as we look to offer our customers experiences that cannot be replicated online. The shop brings all of our best products and services under one roof, and we're really very excited to be able to open our doors to the shoppers of Leeds today."