The 30 and 60-second films are told from mum’s perspective as she makes her way through the house. It captures the family waking up on a Saturday morning after a good night’s sleep in their Silentnight beds - the kids up and excited for the day ahead while dad tries to catch a few extra minutes in bed.
The video content is an extension of the brand’s My Sleep Secret marketing campaign, which launched in June to bring to life customer experiences of Silentnight’s product range with real people revealing their secrets to a great night’s sleep.
The brand film will launch at the NBF Bed Show on 21st September and is also available to watch on silentnight.co.uk. It will be a major asset for the brand’s consumer communications programme over the coming months.
Sue Benson, MD at The Market Creative, says: “We’ve created a warm, emotive brand film that lives and breathes the Silentnight proposition and brand values of quality sleep solutions for all the family.”
Nick Booth, marketing director at Silentnight, says: “My Sleep Secret has really resonated with our consumers with many getting involved and sharing their secrets on Twitter. This film was a way for us to extend that idea while reinforcing our brand. As well as posting the video online we’ll be exploring a video on demand campaign later in the year.”
The Market Creative won the Silentnight brand strategy and creative account in 2014.