UK upholstery manufacturer, Ultra Furniture, has joined Buoyant, Furnico and a host of other brands set to confirm hall 5 as a major destination point at the 2017 January Furniture Show, taking place from 22nd-25th January at the Birmingham NEC.

With a 20% increase in space and a confirmed 99% of rebookings, hall 5 will offer its strongest line-up of commercial leaders for years.

Stephen Richards, director of the January Furniture Show, comments: "Hall 5 is set to be the destination hall for serious buyers - it will be the one hall that no serious upholstery or bed buyer can afford to miss. Some exhibitors have moved into the hall from elsewhere so they can be part of this great line-up – including World Furniture, New Trend, Uber Home and Dormeo."

Returning exhibitors include: Buoyant, which will have the biggest stand at the show, Lebus, Serene, Vogue and GFA – which have both taken expanded space – Exclusive, Kingstown, Furmanac, Breasley and Sherborne.

Stephen adds: "There has been a huge increase in demand for space for the 2017 event so the calibre of companies exhibiting is very high. As organisers, it's allowed us to carefully select who exhibits and we have introduced a no-shell-scheme-over-50m rule. We are also monitoring presentation and all exhibitors will have to submit stand plans for approval before the show."

Hall 5 will also host an exclusive Platinum Club arrivals lounge with its own entrance.