Creative agency The Market Creative has redeveloped Sharps' flagship store on Baker Street, London, that aims to deliver a more playful and engaging experience for bedroom shoppers.

The 2900 sqft store has been redesigned to capture Sharps’ brand values and ‘created with you’ proposition, bringing them to life through a series of stories that take the shopper through the store and inspire their journey in buying a bespoke fitted bedroom.

Features include a welcome wall that captures the spirit of the Sharps brand, inspirational messages weaved into the store design using picture frames, and a full-size walk-in wardrobe, enabling shoppers to immerse themselves in shoe cascades and glamour cabinets.

Sue Benson, MD at The Market Creative, says: “We applied ShopTM, our retail communication tool, to shape each aspect of the store that would inspire shoppers to act - from personality, education, navigation and promotion to product and social engagement. The end result is a great example of experiential retail. We’re given shoppers a reason to move offline and visit them on the high street by creating a more personal, playful and interactive experience.”

Tim Moore, marketing director at Sharps, adds: “The new concept encourages people to feel, touch and play with our products so they can really experience and visualise what they would be like in their own homes. It has elegance and charm with an element of surprise. It’s a huge jump forward and will exceed what our customers expect when visiting a Sharps’ store.”