Lectra, a world leader in integrated technology solutions dedicated to industries using soft materials, has announced the appointment of Burak Susoy as director for Lectra Turkey and the Middle East.

Turkey and the Middle East are regions that have major assets despite an uncertain context. Lectra is increasing investment in these countries because it believes in local companies’ potential for success.

Particularly in Turkey, Lectra’s premium positioning aligns with its customers and their expectations. Many of these manufacturers are aiming upmarket, striving to reach a new level of excellence or developing their own brands. Their activity now covers the whole value chain, specifically design and product development. Product lifecycle management solutions, fit ideally within the strategic plans of a growing number of Turkish companies.

“I am pleased Burak Susoy has returned to Lectra. He is in charge of a region with clear potential,” says Daniel Harari, Lectra CEO. “Turkey is continuously strengthening. It has major entrepreneurs, considerable skills and an ability to develop quality products. Today, Turkey is Europe’s second textile supplier.”

“Thanks to its growing expertise, Turkey has the capacity to remain a pivotal country for Europe. Our customers are developing their leather and textile manufacturing facilities with the help of advanced technology. Their challenge is to be prepared for an expected rebound in a country that has all the keys for success. Modernising companies’ processes will only reinforce their footprint in Europe,” says Burak.

Burak Susoy started his career in 1995 at Ricoh’s Turkish distributor. He joined Lectra Turkey as a sales manager in 1999. He was later appointed as country sales director and general manager of Lectra’s Turkish subsidiary. Burak Susoy served as the country manager for Dassault Systèmes in Turkey from 2012 to September 2015.