Royal Warrant holders and award-winning luxury bed manufacturer Hypnos has announced two high profile changes to its management team. James Keen will now take the lead for Hypnos Ltd, the retail arm of the group, as MD, and Clive Parry steps up to become director of UK retail sales.

Group MD Stephen Ward says: “I am delighted to announce these appointments as they are an important step in the evolution of the group, as we continue to grow at a phenomenal rate. Sales have doubled in the last four years and this trend looks set to continue.

“Last year we created two companies to serve the global bed markets, Hypnos Contract Beds Ltd for the hospitality sector, and Hypnos Ltd for the retail sector. We were able to appoint the MD of Hypnos Contract Beds from within the business and John Woolley and his team have done a fantastic job in the last 12 months.

“The fact that we are also able to appoint the latest two roles from within, shows that we are developing great people within the organisation who have in-depth knowledge of Hypnos and the markets that we trade in. These specialist expertise combined with their passion for continued success means the business has an increased focus on each market with dedicated team to help drive the business forward.

“This move also enables us to keep looking for new opportunities, without detracting from the current focus of the business, and to ensure that the investments that we have made in international partnerships over the last two years, start to get real traction.”