Made.com has launched the One by Made, a platform within its existing site dedicated to selling a unique mattress. According to the retailer, the One by Made mattress incorporates affordability, quality and design, and comes direct from a UK manufacturer, promising delivery within 48 hours of ordering.
The platform will sit within Made’s existing website, but will have a separate checkout process as well as a dedicated customer support team. There will also be a unique marketing campaign for the site. Made's belief in the product is such that it is promising a 101-day refund policy.
The One by Made will launch initially in the UK, then in France later this year.
Jullien Callede, COO and co-founder of Made.com, comments: “The mattress market is ripe for disruption, and Made, with its strong brand and ability to deliver compelling value through cutting out the middleman, coupled with the perfect product in the One, is best placed to realise this significant opportunity. The launch of One by Made marks another step towards our vision to becoming Europe’s number one online destination for home design, and making great design accessible to everyone.”