Serene has announced the appointment of two new agents. Jim Sloan will represent Serene Living in Eire and Northern Ireland, expanding the reach of the company’s range of furniture and recliners to new and existing stockists. Jim set-up AJ Furniture Agencies in 2013 following time spent in the import and supply of upholstery, cabinet and bedding to key furniture stores throughout Ireland; he brings over 26 years sales experience to his role with Serene.

Rob King has been appointed to represent Serene Beds and Serene Living in London north of the Thames, Berkshire, Buckinghamshire and Oxfordshire . Rob has been in the industry for almost 20 years, with time spent in key positions at several major name brands where he worked in the sales and supply of both bedding and furniture.

Tasleem Tasab, the company’s founder and creative director, says: “I believe Jim and Rob’s experience will prove beneficial to developing existing stockists and opening new accounts, as Serene Beds and Serene Living continue to present a growing portfolio of ranges and designs,” adding that “Serene continues to perform well and our success has much to do with the team that we have in place - everyone involved with the company plays an important role.”