MatalanDirect.com has added rugs, blinds and curtains to the site, marking an expansion into five product categories in five months.

Shane Quigley, CEO of MatalanDirect.com, comments: "Growing from bathrooms into five product categories in five months is a huge achievement for the business and is a credit to the hard work that the team here have put into launching the brand.

"The new Home Furnishings range allows us to be relevant for a different type of shopper, providing alternative home updates that can transform a room without committing to significant furniture items. This latest expansion is all part of updating and developing the site and its offering which we will continue over the coming months.

“Our range will always work to complement Matalan’s existing homeware accessories. The wide variety of colours and styles available from MatalanDirect.com provide timeless pieces that shoppers can easily update and build upon with Matalan products as seasons and trends change and develop.”

Launched in July, MatalanDirect.com is an online-only home brand, offering furniture and larger home items outside of Matalan’s existing accessories range. A subsidiary brand of Matalan Retail Ltd, MatalanDirect.com operates as a separate online entity.