On October 28th Jysk opened its first store in Vietnam, which has already been given a warm welcome by the customers. Now Jysk has stores in 40 countries. The first JYSK store is placed in the capitol of Vietnam, Hanoi, which has more than seven million residents. The store is part of the completely new shopping centre, Aeon Mall, which was inaugurated the same day as Jysk.

The Jysk franchisee is the Vietnamese company NeatClean JSC, and expansion plans are already being made. Within the next five years 10-20 new Jysk stores are expected to be opened.

"We have been looking forward to our opening in Vietnam, and we are very happy about the positive response from the customers that we have already gotten. Vietnam is an exciting market with a lot of potential, and we are looking forward to expanding with even more stores," says Frederik Kroun, franchise director.