Silentnight Group reports that it grew sales to the year ending 31st January 2015 to £125m, up 15% year-on-year. Its two leading household name brands, Silentnight and Sealy, have recorded growth in turnover of 21 13% respectively, leading to a 64% rise in overall operating profit.
MD Steve Freeman attributes the success to the establishment of a clear vision for the business – to be the home of the most trusted sleep brands. "This vision has enabled us to bring greater focus to our business across all operating areas," he says, "with the resultant benefit to our trading performance as published.
"We have established very clear strategies in three specific areas: market-leading quality – we strive for total quality in everything we do; first-class customer service – we aim to deliver outstanding service at every stage of the customer journey; and continuous innovation – we will strive to be innovative in all areas of our business.
“These three strategic pillars together have re-established our business within the industry and have helped us to not only fuel growth for the total bed and mattress market, but repositioned and strengthened our brands and our total business. Our aim is to continue to build upon these strategies to fuel even greater growth for our business and that of our trading partners.”
"It is pleasing to see some very positive signs of growth coming back into the bed and mattress market, although there is still some way to go until it overtakes the highs experienced some 10 years ago. We need to educate the consumer on the importance of sleep to their health and wellbeing – many consumers today sleep on beds which are well past their best-before date, and frankly they are not getting the quality of sleep they need or deserve. That’s why we are passionate about ensuring a great night’s sleep for all.
“This passion has been recently recognised in the 2015 Which? awards, with both our Sealy Posturepedic and Silentnight brands receiving Which? best buys. In fact, our Sealy Posturepedic model was deemed ‘the best mattress we’ve tested in years’, a fantastic endorsement.
“We plan to bring further unique product innovations to market in 2016 and plan to unveil some of these ideas at the forthcoming industry Bed Show in September.”