The Foam Company, one of the UK’s leading experts in foam products, is taking to the road for an 11 week tour of the UK’s independent bed retailers.
The roadshow, which is in the South East for the next two weeks, will present the company’s new SleepShaper ranges, Classics and Gold, together with its Mammoth range. To ensure it reaches all its customers, the company has also invested in a brand new mobile exhibition unit.
The new mobile unit will complement its already extensive fleet of vehicles which are used for weekly and next-day deliveries to all areas of the UK.
Michael Nash, MD, says: “We are extremely excited about taking our ranges to our existing customers and new prospects, and with this new vehicle, the customers get the chance to properly test drive the products.
“We are passionate about product quality and our ranges are continually evolving helping us to support the continued growth of our customers’ businesses.”
The company’s SleepShaper ranges comprise of the Classics which includes two pure foam mattresses, the Premier 700 and the Original Plus and two pocket sprung options, the Duo 1500 and 2000. All include removable covers with Outlast Adaptive Comfort which has been proven to reduce temperature fluctuations and lower humidity.
The Classics range also comes with The Foam Company’s Memory Foam Quality Rating. The mattresses are graded 1 – 4 which indicates the foam density – the higher the density, the better the quality.
The SleepShaper Gold range features ground-breaking Vystex foam, incorporating V-Max technology for improved airflow. This pioneering foam has gone through extensive thermal testing and it has been found to be able to dissipate heat 47% more quickly than standard memory foam.
Not only is this foam cooler than standard memory foam, but at 70kg compared to most memory foams of 40 -50kg), it is also of a superior quality.
There are five mattresses in the SleepShaper Gold range. The Gold Firm is 20cm deep, featuring 5cm Vystex and 15cm High Density foam core. The Gold Embrace is 22cm deep, with a luxurious soft feel and the Gold 1000, 1500 and 2000 pocket sprung matresses all have a Vystex sleeping surface. All come with divans and co-ordinating contemporary headboards.