Homewares brand Sabichi has partnered with the UK’s leading bed specialist store Dreams, offering customers further inspiration for their homes. The new Dreams at Home store in Watford was the first store to unveil this new concept on 22nd May. To mark the occasion, the first 30 customers through the door received a mystery gift worth up to £20.

What’s more, customers who made a purchase at the store during the 22nd to 30th May were entered into a prize draw with the chance of winning a Sabichi occasional chair worth £449. Special discounts were also applied, including £10 off a £50 purchase, £50 off a £500 purchase and £100 off a £1,000 purchase, along with various multi-buy offers available in store.

With more than 500 products available, including a large selection of homeware accessories and kitchen and bathroom essentials, this new concept offers homemakers inspiration for every room in the house.

“We are thrilled to work with Dreams on their first homeware concept format. As one of the leading retailers in the UK, Dreams offers Sabichi the perfect opportunity to showcase our complete range while giving a wider choice of home products to the Dreams customer under one roof," says Sachin Bagga, Sabichi director.

Jeremy Gerken, retail director for Dreams, says: “We are excited to be launching this first homeware concept format in collaboration with Sabichi, which will offer Dreams customers an impressive choice of high quality, contemporary homeware at excellent value prices, in addition to our extensive range of beds, bedroom furniture and soft furnishings.”

Celebrating its 21st year in business, Sabichi prides itself on its service levels and being a trustworthy and honest family business. The company now supplies products for each room of the house, to the home departments of retailers based in the UK and other parts of the world.

The Sabichi brand has a clean and contemporary handwriting. It offers fresh, modern basics along with vibrant and cheerful designs to accent the home. With a well-developed sourcing infrastructure, its retail partners rely on its expertise to develop and deliver design led lifestyle products at affordable prices. Sabichi works with over 30 of the high street brands and retailers and have a product portfolio of 900 SKUs and growing.