Natuzzi has opened its first UK store dedicated to its Re-vive recliner brand.
The 272 sqft pop-up store, which is situated within St David’s Shopping Centre, Cardiff, hosts 18 Re-vive chairs including all the signature styles of the performance recliner. As well as displaying Re-vive in a series of three inspiring environments – Seaside, Mountain and Urban – the chair is shown in a mix of leather and fabric finishes.
The new concept store is in good company, close to the Apple Store and facing John Lewis. The shopping centre – which is the largest in Wales – boasts many leading premium brands amongst its 180 retailers including Bose, Fossil, White Company, Ecco, Hugo Boss, Radley, Kurt Geiger, Vivienne Westwood and Jo Malone.
James Brennan, Natuzzi’s country manager for UK and Irelands, says: “Getting behind a dedicated Natuzzi Re-vive store is very exciting for us. The new pop-up store will be used to launch the Re-vive chair in Cardiff, creating awareness and sales. Having a city-centre space will also attract new customers to our brand, encouraging them to visit our stunning Cardiff Bay store to view more of our extensive collection.”
Natuzzi’s Re-vive collection was launched in April 2014 and has been well received. The performance recliner boasts unique features such as Natuzzi’s Responsive Recline (a weight compensating mechanism that allows reclining with perfect balance), dynamic arms and full 360-degree range of movement in the base and a tilting ottoman.
The new store opened on 9th February, and is directed and managed by Liz Mynett, manager of the Natuzzi Cardiff Bay store.