Serene has appointed Keith Nickless as sales representative for Serene Living in the south of England.

Keith’s appointment comes at a time when momentum is building behind the new Serene Living arm to the Serene business, which launched last month with a range of dining tables and chairs and living room recliners.   

Keith has enjoyed an illustrious career in sales, which began at Cadbury and evolved in the drinks industry where he gained valuable experience of working with a range of independent businesses and retail giants such as Sainsbury's, ASDA and the petrol forecourt companies.

His work with such a diverse range of outlets has given Keith an insight into the requirements of businesses of all sizes and the importance of placing the right products on the shop floor with the most effective display.

Keith has been active in the furniture industry since 2008 and is looking forward to renewing many acquaintances with the Serene Living range. Away from work, Keith has appeared on The Chase and Mastermind, and will be back on TV soon appearing on a quiz programme called Two Tribes.

Commenting on Keith’s appointment, Serene’s founder and MD Tasleem Tasab says: “Serene Living is attracting phenomenal interest and we are now putting in place a professional sales team that can work closely with our retail partners. Keith fits the mould perfectly and is able to bring a wealth of experience to his new role of representing Serene Living in the south of England.”