The leading bed supplier recently announced plans to capitalise upon its market position and infrastructure to take the business in to new areas of the furniture industry. Serene Living will initially present an eclectic collection of recliners, dining tables and chairs, in a variety of design styles and materials – there will be something for every taste, budget and home.
In preparation for the launch of Serene Living and the new arrivals to Serene Beds, the company has secured substantial, additional warehouse space. In excess of 35,000 sq ft has been added to Serene’s impressive facility at the Hill Top Estate in West Bromwich, its home for the past six years, with close to 55,000 sq ft at another site close by. This extra space brings Serene’s total warehouse capacity to over 200,000 sq ft going in to the New Year.
Tasleem Tasab, Serene Furnishings founder and managing director, says: “We have invested a considerable sum in stock and logistics, preparing Serene Living for market - all our resources have been placed behind this project and we are very excited about its launch. Our ability to hold large levels of stock ensures quick delivery of orders and assists retailers in making a sale and of course their own stock management – we are expecting high levels of interest in our new products.”
Serene Living’s recliner chairs and dining room offering will be available on seven day delivery.