FIRA has appointed a new operations manager for its furniture aftercare and repair service. Joe Boyd, who has a strong background in operations in the furniture industry, will be taking on the role for FIRA Service Technicians.

Established over 16 years ago, FIRA Service Technicians is a nationwide service with over 90 experienced furniture technicians covering the UK and Ireland. It is used by many of the UK’s major retailers and manufacturers to carry out an impartial fault verification (inspection) and repair service.

As part of FIRA’s senior management team, Joe’s key responsibilities include delivering the rapid growth strategy developed for the business and implementing change whilst maintain high service levels.

After starting out as an apprentice with a City and Guilds in Upholstery, Joe worked his way up to his most recent role as group operations director for Reid Furniture. Within this role he was responsible for logistics, supply chain, customer services, manufacturing and quality, as well as overseeing more than 200 members of staff.

Phil Reynolds, COO for FIRA International, says: “We are really pleased to welcome Joe to FIRA. His extensive experience in the furniture industry is ideal for the role of leading our expanding furniture aftercare and repair service. He will be able to relate to and understand the role of our technicians and shares our passion for all things furniture. We look forward to working with him to continue to grow the excellent service we are renowned for.”