International online retailer of furniture and homewares Made.com has demonstrated significant growth in its financial results for its third year of operation – ending 31st December 2013 – which were published today.
Sales increased by 68% from £15.6m to £26.2m, reports the business, while web traffic in 2013 grew 57% year-on-year. Made launched a new mobile site in 2013, and now mobile and tablet account for some 50% of the company's traffic.
Made.com successfully launched in France in February 2013 and Italy in September 2013, as well as investing in a French logistics operation, which is scalable for a wider European expansion.
The company's senior management team was bolstered with appointment of an MD, chief technology officer, head of product and head of design, while a second showroom was opened in the North of England. In addition, Made was selected as a founder member of the Government's Future Fifty programme, which sees high-growth technological enterprises receive significant backing.
This year to date, Made.com has entered the Netherlands market (this month), as well as launching the first social showroom – unboxed – which allows customers to showcase images of their Made purchases online and interact with potential customers.
CEO Ning Li comments: “In just its third full year of operation Made.com continues to progress on all fronts, delivering results in line with management’s expectation, including sales growth of nearly 70%, while building out the infrastructure and team which will sustain future rapid growth. However, our most notable success in 2013 was the launch of our international ambitions, with France and Italy reaching 20% of total revenues in H1 2014.”
“The momentum has continued into 2014 across the business, with further extensions to the product range, improvements to the customer experience, including the launch of our social showroom, and the recent launch into the Netherlands. We approach the future with confidence and continue to progress towards our ambition of becoming Europe’s number one destination for home design.”