The new autumn edition of Home ran alongside the largest Top Drawer in many years to help secure a 4% buyer increase and a 14% uplift in international visitors.
The show, targeting design-led homewares and giftware buyers, took place at the newly-refurbished Olympia in London, and featured over 800 exhibitors over two halls.
Covering four vibrant zones packed with design-led products, Top Drawer offered buyers greater depth of product than ever, with many exhibitors choosing to launch new ranges ahead of the forthcoming spring/summer season. An impressive 80% of exhibitors were exclusive to the London show this autumn.
The launch of Home’s autumn edition alongside Top Drawer successfully added a serious homewares offer to the mix. Home covered all the bases for buyers of design-led homeware, including kitchen and dining, interior accessories, furniture and lighting, with exclusive exhibitors including Alessi, LSA and Parlane, Garden Trading and PR Home.
Positive buyer reactions led to the highest exhibitor re-bookings on record, an indication that the autumn edition of Home will echo the success of the January edition, which has more than doubled in size in just three years.
Top Drawer and Home promise further innovation for spring, and will be joined by sister show Craft, as well as a new floor devoted to fashion accessories and jewellery, plus a new talent section.
All three shows will take place at Olympia from 11-13th January 2015.
