Earlier this month Airsprung Group announced that all of its group companies would be joining the Furniture Industry Research Association, (FIRA). As a result, the companies have updated their websites to pull together in one place the various quality standards, relevant professional affiliations and guarantees offered to their customers.
When customers click on the ‘Quality Pledge’ button they will be directed to quality information area of the site. Tony Lisanti, CEO of Airsprung Group PLC, explains: “Of course these measures are not new to us. We have always had a strong belief in the highest quality and strictest safety standards. What has changed, I think, is that our retailers and their customer, the consumer, are increasingly aware of and focused on these issues and are looking for clear and independently assessed quality commitments. That is why we are putting the quality pledge front and centre on the websites. So whether it is product guarantees, FIRA membership or NBF approved member status, the consumer can be assured of our commitment to the highest of standards.”