Everyone is becoming more and more aware of the importance of getting a good night’s sleep and many now recognise that although a lot of this is about having a good bed to sleep on, it is also about the actual quality of sleep achieved. When sleeping deeply, the body and mind are much healthier.

Over the past few months, Burnley FC has been trialling one of the latest advancements in sleep technology – the Sealy Hybrid bed. This combines a newly developed, unique fusion of memory foam with a new elasticised gel which creates Geltex. This offers all the benefits and support of memory foam but it is now springy, so more comfortable. This is set over thousands of specially-designed standard pocket and mini pocket springs and enclosed in material which contains Adaptive - special fibres which wick away moisture and help regulate the body’s temperature, even through the bed linen, so the sleeper rests in an ideal temperature.

Neil Robinson, Sealy’s marketing director says: “Sealy’s mission is for everyone to be a deeper sleeper and have sweet dreams. We’ve been delighted to help support Burnley and are thrilled they’ve been promoted. Hopefully they’ll all be dreaming of big success in the Premier League next season on their new beds.”

Mark Howard is head of sports science at the now newly promoted club. Prior to joining the Clarets, he worked at other Premier League clubs such as Newcastle, Fulham and Blackburn, and is a firm believer in the importance of deep sleep as part of looking after the health and wellbeing of the playing squad at the club.

Mark says: “We all lead such busy lives these days that getting a good night’s sleep tends to slip down the agenda, but just as exercise and nutrition are essential for good health, so is sleep. The quality of our sleep directly affects the quality of our daily lives, including mental sharpness, productivity, emotional balance, creativity, energy, and even our weight. No other activity delivers so many benefits with so little effort! As far as the footballers under my care are concerned, ensuring they get plenty of sleep, especially before a match, is crucial. If there is an evening fixture, I always recommend the guys go to bed in the afternoon for some serious shut eye so they are at the top of their game for the kick off later.”