Dreams has announced the opening of a new store in Warrington, Cheshire, joining a portfolio of over 160 stores across the country.

The latest addition to the School Brow Retail Park, and set over 4,000 sqft, the Warrington location will open its doors to the public on Friday 28th March.

The store will offer customers a wide selection of mattresses, beds and bedroom furniture, and will follow the recently-introduced Comfort by Colour initiative, designed to simplify the process of selecting the right bed via an easy-to-navigate colour-coding system. Visitors will also benefit from an in-store touch-screen hub, allowing them to view the full Dreams catalogue online.

Mike Logue, Dreams CEO, says: "We are delighted to be opening our new store in Warrington, and in turn introducing new job opportunities within the local area. We look forward to greeting customers in store with great-value products and high quality service from our expert team.”

To celebrate the launch, Dreams will host a grand unveiling on Friday, commencing with a ribbon-cutting ceremony. For every purchase made that day, customers will be entered into a draw to win back the value of their purchase. Also from 28th March, customers will be entitled to an additional 10% off all products, exclusive to the Warrington store until the close of the Easter weekend.