After seven successful years, growing from a £64,000 turnover in 2007 to a current turnover of £12m, and following the appointment of Sir Stuart Rose as chairman last November, SME and online retailer of bed and products Duvet & Pillow Warehouse is set to rebrand to Soak & Sleep on March 5th.

Charlie Hunt, founder and CEO of the brand, comments: “We have become famous for fabulous bed and bath products at a fraction of high street prices, and quite simply wanted a fantastic new name to match the quality of our product offering. We love Soak & Sleep as it's catchy and sums us up perfectly. We have a new logo, a new website and sleek new branding to go with our name change and are really excited for what 2014 holds.”

The company, which has a head office in Guildford and a warehouse in Northampton, has grown by an average of 50% year-on-year for the past four years.