Charltons Furniture has announced a major new collaboration with Yinihome. Best known for its popular Bretagne and Lilli collections, Charltons has its base in Somerset, while furniture, design and engineering specialists, Yinihome, has offices both in Malvern, Worcestershire, and in China.

‘We are absolutely delighted to be joining forces with such a prestigious organisation as Yinihome,’ says head of product & design, Ross Charlton. ‘We have had a couple of really good years developing our products and market. However, we are now ready to step up to the next level. We are really looking forward to working with Mark Bedford and his team at Yinihome."

Part of the Yinihome team will include award-winning furniture designer, Rob Scarlett, of whom Ross comments: "Rob has always brought something very different and special to his work and it is a real privilege to be able to have the opportunity to work in partnership with him."

Previously sales director at Willis & Gambier and MD at what was then BakerBedford, Mark Bedford is now the sales and marketing director at Yinihome. "We are equally delighted to be joining up with Charltons Furniture," says Mark. "The attraction for us is working with a company that has a great reputation for quality and commitment to customer care. We were also impressed with what they have achieved at their in-house paint shop together with their belief that the modern customer wants a bespoke product individual to them and their home."

"Like ourselves, Charltons are also ambitious for the future. They share our ethos. We both want to be leaders and in pole position,’ adds Mark. ‘These should be exciting times ahead."