Natuzzi has opened a new and innovative shop in Sydney which brings the number of Natuzzi Italia Store in Australia to seven. Recently, new openings also took place in Vietnam, Brazil and in Africa, a confirmation of Natuzzi's strategic role as a pathfinder for the Made in Italy in emerging countries.
The new shop – with an area of 700 sq m and no less than 27 room settings ‐ stands out in the world stage as a true 'store of the future'. It is equipped with a station devoted to 3D interior design – called Your Design By Natuzzi and Design studio ‐ which allows customers to design and furnish their own homes using a touch screen. Thanks to very detailed photo‐realistic images, the software enables customers to see how Natuzzi’s living sets fit into the consumers’ own environments.
The opening in Sydney follows the one in Keswick last July (in Adelaide), while more stores are already open in Brisbane, Melbourne and Perth. Sydney is the most recent stage of the overall strategy of the Natuzzi Group to achieve better consolidation of its business in mature markets, to expand the retail network in countries with high rate of growth (such as China, Brazil, India, Russia) and to enter some of the previously unexplored areas of Africa and Asia, where the Group continues to play its role as a pioneer for the Made in Italy.
Pasquale Natuzzi, chairman and founder of the Natuzzi Group, stated: "I am extremely pleased to announce the opening of the new Natuzzi Italia Store in Sydney. On the one hand, it represents one more achievement on our way to strengthen our presence in Australia and on the other it
expresses at its best all the potential of our new concept store designed to create a unique shopping experience for our customers through innovative design and interior decoration services."
The overall number of Natuzzi Italia stores around the world totals to 289, in addition to the 336 Natuzzi Italia Galleries, opened in partnership with major department stores worldwide.