Wedo, a forward-thinking home furnisher, has opened its first store in Colchester’s Turner Rise Retail Park. Aptly named 'Wedo Home', the store offers big home furnishing brands at low prices.
The pioneering retail business launched in 2011 as an online store enabling consumers to buy furniture from the comfort of their home. Subsequent steady growth and customer demand has led to this first store opening which gives shoppers the chance to try before they buy and experience their home furnishings in show room situ.
Setting itself apart from other furniture outlets, Wedo Home offers a 'Shop in Shop' approach, allowing customers to browse over 20,000 online items with attentive support on hand from fully trained product advisors. There is no check-out and no queuing. Customers can sit comfortably with a cup of coffee whilst browsing the extensive catalogue. Whether it is child-friendly furniture, stylish solutions for the living room or big ideas for the bedroom, Wedo Home’s handpicked range aims to offer inspiring and lasting furnishings, competitively priced.
Customer feedback to date has endorsed Wedo Home’s approach, revealing shoppers need and appreciate the opportunity to see and feel their home furnishings before returning home, reflecting and purchasing their chosen products online. In this way, Wedo Home functions both as a store and as a showroom for popular brands and products.
The rapidly-evolving home furnishing market and increasing demand for value and quality have underpinned Wedo’s entrepreneurial approach. Run by a lean team of passionate, creative, furnishing experts, Wedo Simple Shopping has a flexible structure, enabling swift reactions to respond to market demand.
Gareth Knight, MD and founder of Wedo, says: “We are very proud of Wedo’s approach to retail and customer offering. We set out to provide an immersive, uncompromising and superior customer experience regardless of channel. We appreciate that our omni-channel approach encourages a more knowledgeable consumer base and our staff are trained to match this challenge offering expert knowledge about merchandise carried and production processes.”