The rapidly-expanding East West Furniture Company opened the doors to its 6500 sqft showroom in Solihull earlier this month to showcase its extensive cabinet and upholstery ranges at its second at home show.

The event welcomed retailers from as far as the Highlands of Scotland.

Mark Symes, East West CEO, says: “This was our second ‘at home’ event since we started trading in May. So far we’ve had an exceptional response from the trade who are impressed with our seam-free, modern approach to business.

“Our aim is to manufacture quality furniture with modern housing proportions in mind, which, more importantly, is affordable, and enables the first- and second-time buyer to purchase furniture that has a quality feel to it.”

East West manufactures six sofa ranges – which are available in 20 colours – and 11 cabinet ranges. Furniture is delivered straight to the consumer and is ready assembled, reducing the need for returns and faulty items.

Continues Mark: “Since we started delivering in May, East West has safely dispatched 1700 home deliveries for just one retail customer. As of this month our business will accelerate with a large number of independent retailers commencing trade from ranges selected at our first at home in June, and two major multiple retailers adding a further 300 retail stores in the next eight weeks."