Online home furnishings retailer is launching its first UK TV ad campaign, set to go live across national television stations on Monday 12th August.

Making significant investments in brand awareness and consumer outreach, is set to build on its customer base to reach more homes across the UK.

“We’ve commissioned a series of TV ads to be aired throughout the second half of the year, marking a new era for us and the next stage in our UK commercial evolution,” says MD Joel Stevenson. “We have a clean and easy-to-use website with a large catalogue of branded homeware products, across all budgets to meet a variety of consumer needs. We’re now ready to reach new audiences and expand on our brand awareness here in the UK. It’s exciting times for us indeed!”

For more details on Wayfair's expansion plans in the UK, read Furniture News' interview with Joel here.