“We have had our eye on Carpe Diem for quite some time and we are excited to be adding one of Scandinavia’s most prestigious premium bedding brands to our portfolio”, says Anders Pettersson, CEO and president of Hilding Anders.
”Hilding Anders was always our preferred choice as new owner,” adds Jörgen Thuresson, CEO for Carpe Diem Beds of Sweden. “Hilding Anders’ strong position in the major European markets will provide us with further growth opportunities. It was also important to us to secure a new, international owner based in Sweden.”
Anders concludes: ”We welcome all Carpe Diem colleagues to the Hilding Anders family. We are a family company that has reached a substantial size, but we have never forgotten the importance of our Swedish roots and of fostering an entrepreneurial spirit."
Carpe Diem was founded in 1995 in Lysekil, Sweden, and is now a premium Swedish bedding brand, with exports to 20 countries.