100% Design is one of the UK’s largest design trade event and central to the melting pot of creativity, ideas and celebration of design that forms the London Design Festival. As such, the show attracts tens of thousands of visitors, both national and international, keen to do business and see the latest innovations and product launches. In the digital age, it is now faster and easier to share files across myriad social and new media platforms, as well as traditional channels. Therefore, protecting the Intellectual Property rights of exhibitors showing at 100% Design continues to be of paramount importance.
This year, 100% Design has announced a new partnership with Creative Barcode, an innovative company at the forefront of digital IP. Creative Barcode designed a highly sophisticated albeit easy-to-use digital app that enables users to subscribe to Creative Barcode’s system and attribute IP rights to their work whilst also communicating contact numbers and licensing details.
Once an item is subscribed to Creative Barcode’s system, the benefits can include increased PR and awareness for the creator of the idea - be it a design, photograph, concept or written piece of work, because the creator can be found easily and because their IP is protected. However, if any item is unattributed, be it a design, product or idea the IP rights will be unprotected and this can lead to unauthorised use, complicated IP rights and difficulty managing payments.
100% Design’s Director, William Knight says: "100% Design respect and value our exhibitors' IP. Accordingly, we've partnered with Creative Barcode to place its digital IP system and trust principles at the heart of the show. We aim to raise positive awareness of IP to exhibitors and visitors alike."
100% Design 2013 will lead with the statement: 'Admire the work. Acknowledge the rights'. This IP policy message will be displayed at the show on banners, signage, posters and poster cards and online in the exhibitors guide, on a dedicated online IP page and throughout the Registration process.
Creative Barcode CEO, Maxine Horn adds: "In general people are honest. But nowadays it is increasingly confusing for viewers of creative works to know what is free-to-use and share and what requires permission and payment. Creative Barcode protects creators and clarifies a complex issue."
The Creative Barcode innovation has been applauded by IP lawyers as a considerable advance in terms of safety and security and is proven internationally. In this digital age, 100% Design is pleased to be able to reassure exhibitors of the safety of their work through this partnership and offer the best possible protection of their IP rights.