Old Charm has added an additional feature to the support it offers its stockists by drawing up a customer charter that defines service levels that can be expected and has set a self-imposed sanction if these are not met.

Malcolm Nix, sales and marketing director says: "This charter clearly sets out the levels of deliverable service we will offer our customers. We have not taken any easy options and in fact the launch of the charter coincides with an overall improvement in our lead times. We see service as one of the key differentiators going forward, and the charter will be reviewed annually to ensure we are offering our customers the best service levels possible."

The charter came into effect from July 1st and a copy of it has been sent to all Old Charm stockists.

Malcolm adds: "As a business, we are determined to offer the support retailers expect from a premium brand and our entire business is committed to providing the best possible experience. The charter will be evident on our stand at the forthcoming Manchester Show where we are launching a number of new products as well as demonstrating our in-store branded gallery which has been a fundamental part of our success over the last 18 months."