Cornish independent retailer Uneeka marked its 20th year in business last month, prompting Furniture News to ask co-founder Jodi Skelton all about the operation today, the eclectic, planet-conscious values behind it, and its outlook for the next decade …
Founded in 2004 by old friends Jodi Skelton and John Tornabene, the company was born out of their shared inspiration from a trip to Nepal. At a time when the concept of ‘fair trade’ was still emerging, the duo envisioned creating a space where ethically sourced products could reach a broader audience.
Driven by a passion for retail and creativity, Jodi and John launched Uneeka to bring contemporary, unique, and ethically sourced goods from around the world to Cornwall – and over the past 20 years, Uneeka has grown to include three thriving businesses in Truro and Falmouth, as well as online, while Christmas pop-up shops have helped further expand the brand’s reach.
Today, customers in Truro can experience a vibrant lifestyle store with a cafe and yoga studio, and a comprehensive home store offering furniture, lighting and home decor – and, in Falmouth, a bright, welcoming lifestyle space.
Uneeka remains committed to thoughtfully sourcing its products, working with local Cornish and UK traders alongside its original social co-operatives and fair trade enterprises globally. The business says it has built strong relationships with longstanding suppliers and points of contact, ensuring a transparent and trusted supply chain.
It also boasts many returning and long-serving team members, with some managers having been part of Uneeka for over a decade. This family-like atmosphere supports Uneeka’s core values and is reflected in the loyalty of both staff and customers.
The brand’s name – a fusion of ‘unique’ and ‘eureka’, symbolises “the discovery of distinctive products and ideas”, says Jodi, who, following Johns departure from the business in 2009, has steered its expansion into new areas.
“Provenance and support for small traders have been a fundamental pillar at Uneeka,” he explains. “We’ve been working very closely with our suppliers from the very beginning – something that was an essential part of our vision for the business.” The furniture store’s curated collection features everything from vintage-inspired pieces to contemporary designs, all sourced from long-standing fair trade suppliers.
Carrina Skelton, Jodi’s wife, joined the team as a director in 2017, bringing her expertise in communication and management to the table.
Jodi continues: “Looking back on the journey, it’s amazing to see how far we’ve come. It’s been a fun and interesting with challenges, but many wins, too. We’ve continuously evolved to meet our customers’ needs, whether through our product offerings, the spaces we create, or the services we provide.”
Now, Jodi is looking ahead to the next chapter in the business’ story. “It’s an exciting time, as we continue to innovate with a new website launch and a fully fledged interior design and bespoke soft furnishings offering,” he explains. “The upcoming milestone has a lot to do with the amazing team that work with us and make it all happen, and our lovely customers, who have been shopping at Uneeka over the years.”
The recent addition of an in-house interior designer has enabled the store to offer an expanded range of services, including a ‘designer for a day’ service and styling workshops.
The team is planning an event to celebrate its anniversary milestone, which will be attended by key suppliers, business partners, designers and the team – old and new.
“Uneeka’s evolution from a small market unit to a multi-location success reflects the brand’s dedication to ethical craftsmanship, innovation, and sustainability,” says Jodi, who goes on to answer Furniture News’ questions in April's issue …
