China International Furniture Fair (CIFF) is set to return to Guangzhou this spring, where its organiser promises to deliver new formats for domestic and international visitors …
The 51st CIFF aims to provide “a concrete response to the major changes and new challenges at play in the global furniture market, creating a new business model to innovatively conceive and manage a major international exhibition event.
“This model is based on promoting the value of design, the synergy between the extraordinary domestic market and the continuing growth of exports, and the integration of offline and online promotion to optimise and complement the exhibition offering, giving a fuller representation of the entire furniture industry while still supporting the needs of exhibitors and visitors”.
As usual, CIFF Guangzhou 2023 will take place in two phases, reorganised by product sector to reflect the new exhibition concept and layout.
The first phase, from 18th-21st March, is dedicated to the living space. The Home Furniture sector will showcase the latest home furnishing products from leading Chinese and international companies, and there will be an area dedicated to companies offering the OEM/ODM services and one-stop solutions required by international buyers. Homedecor & Hometextile will focus on new trends in interior decoration, while Outdoor Furniture, Sunshade and Leisure will focus on the garden.
The second phase, from 28th-31st March, will feature Office and Commercial Space, while CIFM/interzum Guangzhou 2023 will present the technologies, machinery, materials, surfaces and components behind the increasingly innovative development of the furniture industry.
Under the heading ‘Design trend, global trade, entire supply chain’, CIFF will promote companies and products of interest to both the fast-developing domestic market and ever-increasing export demands, including a large number of design exhibitions, seminars and conferences that promise to enrich the fair with cultural content, as well as B2B meetings and matchmaking activities at the fair and online.
The integration and synergy between the traditional trade fair and its online activities is enshrined in 8+365’ a project launched by CIFF in 2022, which has already enabled hundreds of international buyers to meet virtually with Chinese manufacturers, creating business relationships that would otherwise have been impossible during the pandemic.
This year, 8+365 will be reach a new level, enriched by meetings finally held in person over the eight days of the 51st CIFF Guangzhou, and a service that will be available online 365 days a year. An online matching platform is also being launched on CIFF’s website that will field specific requests from international buyers. These requests will be processed by CIFF’s export-oriented exhibitors, effectively creating a business relationship facilitated and supported by the event.