Following its successful beta trial at Autumn Fair in September, Curated Meetings is scaling up for its official launch at Spring Fair on the 7-8th February 2022 at NEC Birmingham, offering more space, more meetings, and more sectors.

Curated Meetings are short, pre-scheduled, one-to-one meetings between vetted buyers and relevant brands based on mutual interest to drive new business opportunities together. Designed to offer a platform for bespoke, highly pertinent and time-efficient business meetings between buyers and brands, Curated Meetings delivered over 300 15-minute face-to-face meetings at Autumn Fair, "generating thousands of pounds of business and an incredible return on time for participants", says the fair's organiser, Hyve.

For Spring Fair, the Curated Meetings team has doubled, and the programme now includes brands across all sectors including home, gift, lifestyle, fashion, accessories and jewellery, such as McAlister Textiles​, Global Vision Direct - Artisan Furniture, and FYG.

Leading retailers confirmed for Spring Fair include John Lewis, Bloom & Wild, Geek Retreat, Denby Retail, Houstons, Frankly, Forest Holidays, Nest, Hampshire Cultural Trust, Fy!, Hw2, Midcounties Coop Food, Nature’s Kids, Everything Outdoor, Lovey Dovey, Burton Blake, Clinton Cards, Applegreens, La Di Da – Interiors, The Rusty Fox, Museum Selection, Yorkshire Willow, Jackson’s Boutique Graden Centre, Bagstage, and White Chimnies Venue.

Buyers will boost their sourcing experience by pre-scheduling the new brands they want to meet, see the products up close and talk directly to business decisionmakers – and will enjoy a £250 travel expense subsidy. The meetings will take place in the private Curated Meetings lounge, for uninterrupted conversations and complimentary food and drink.

Monica Todd, product manager, Curated Meetings, says: “Mutual matching sets Curated Meetings apart – it’s not networking, it’s not speed-dating – meetings only happen when buyers and brands mutually express interest to explore new business together. Our bespoke platform is made for turning product interest into meaningful face-to-face new business conversations. The buyers are high-quality decisionmakers, vetted for purchase responsibility and budget spend - averaging £330,000 in buying power - across a range of retail types including online, multi-store independents and large retail chains.

"The brands offer a wide range of product types, aesthetics, and materials. We know from Autumn Fair how well it works and what the tangible benefits are to both buyers and brands. Extensive research from the Autumn Fair trial proved that new business can be done in 15 minutes and, conveniently located in the Midlands’ NEC Birmingham, buyers, and brands from up and down the UK and internationally can now easily access three hours of highly curated meetings over two days at Spring Fair.”

Brands are not required to exhibit at Spring Fair in order to take part. They can arrange a minimum of 10 focused 15-minute conversations with active buyers, pre-screened for meaningful budget, purchase responsibility and interest in their products to give every chance of placing orders on the spot.

For more details register to attend one of the two Curated Meetings Webinars this week (Thursday 25th November, 11am and 2pm) or arrange a call with a member of the team.