This year’s Tendence, which took place from 30th June to 3rd July, attracted around 20,000 trade visitors from 82 countries – including +5% more visitors from outside Germany than last year.
The focus of the 960 exhibitors during the four days of the show was inspiration for assortment presentation, product displays, customer advertising and events at PoS. Special presentations, such as Tendence.Impulse, Outdoor Living, Concept Store Inspirations and Paper & Friends, as well as the new Pioneers of Lifestyle conference, added further value.
“The trade faces a difficult market. A new study by IFH Cologne commissioned by Messe Frankfurt shows clearly that there has been a significant decline in the number of retailers in Germany. Since 2000, no less than 27% have closed their doors,” says Stephan Kurzawski, senior vice-president of fair organiser Messe Frankfurt Exhibition.
“Against this background, it is only logical that we help the trade remain competitive by providing multifaceted impulses and assistance via this year’s complementary programme of events at Tendence. In 2019, we will go a step further by reshaping Tendence in line with modern trade structures and the needs of the trade."
The proportion of buyers attending from outside Germany reached 20%, a significant increase over last year’s fair.
The next edition will be held from 29th June to 2nd July 2019.