An expected 960 exhibitors from 50 countries will present their latest products to trade buyers at Tendence in Frankfurt am Main, running from 30th June to 3rd July.

After Germany, most exhibitors attend from the Netherlands, China, Denmark, Vietnam, India, Sweden, Finland, Poland, Austria and Belgium – at 46%, the level of international participation remains the same as last year’s level.

Over the four days of the fair, making business contacts, the trend show, cultivating business relations and placing orders will take place across 94,600 sqm of exhibition space.

To ensure a balance between the international high-volume business and German and European companies focusing on the SME retail trade, the number of exhibitors in the sourcing segment has been reduced – instead Tendence will take even better account of the growing significance of events and product presentation in the retail trade, through a variety of new activities.

“Tendence is the summer event for the sector where we show the trade the way to a competitive future. Our primary aim is to offer visitors innovative solutions for a competitive future,” says Stephan Kurzawski, senior vice-president, Messe Frankfurt Exhibition.