The 2013 edition of the Brussels Furniture Fair, taking place between 3rd-6th November at the Brussels Expo, Heysel, is set to retain its core value of presenting innovative products with their own character – an alternative to mass-market imports …
The Brussels Furniture Fair remains a compact fair, but with a broad offer, featuring many stalwarts from the Belgian industry as well as key international exhibitors.
The show sees some exhibitor turnover each year, yet the bulk of exhibitors remain faithful. Belgian companies such as Theuns MTE, Mintjens, Meubar, Mobitec, Rom, the Recor Group, Mecam Group, Bauwens, Hima, Veldeman Bedding, Revor, LS Bedding, Boone, Joli and Neo Cocoon join international players including: Calia, Max Divani, Natuzzi Group, Bardi, LC Mobili from Italy; Wiemann, Wimex, Nolte, Rauch, Himolla, Polipol, Hukla from Germany; Gautier, Girardeau, Pirelli, Treca de Paris, Simmons and Steiner Paris from France; and Somnus from the UK, as well as the Hilding Group, HTL and Poldem.
New names include Marinelli, Ruf, Maxtras, Time for Bedding and Kuperus. Also, apart from its Leather Editions stand, Natuzzi will present a separate collection on a separate stand.
The organisation of the fair within themed areas will continue, with several new accents. Square will see an upgrade, with high quality designs from Joli, Neo Cocoon, Coesel, and newcomers like Alf, Doimo, Domitalia, Nicoline, Nicoletti, Vettas, Suinta and Mobliberica.
Privilège will add some stylish collections to the fair, with Olav Home and Authentic Models. The trend in Urban Nomad is towards more authenticity – or mild nostalgia – often with a contemporary look. Well-known leaders like Vandecasteele, BSM, Richmond, Lee&Lewis, Hemelaer will be joined by interesting new exhibitors DTP, Vermeer, PMP, Capuro and Coming Lifestyle.
The successful bedroom segment, Brussels by Night, will occupy the whole of hall 6, as this year entire sleeping concepts will be shown by the likes of Scapa Bedding, Puylaert Bedding, Meubi Trend and Fylds’ by Veldeman.
A new element for this year is the regrouping of the children’s furniture. Mathy by Bols, Arasanz, Plastiko and Vox are some of the names there, together with Païdi and Vipack. In other areas, Mozaïek will offer collections with an affordable price tag, and, Holland à la Carte will feature several Dutch manufacturers.
In recent years, the fair has attracted increasing numbers of British buyers, many of whom discover product suitable for their domestic market.