On 29th May, Sofa Club joined forces with Red Bull to create a one-day-only pop-up living room in St Ann's Square in Manchester, showcasing products, and giving away free food and prizes.
From live Red Bull DJ sets and free noodles from The Thai Food Van, to street interviews and giveaways (including sofas), the event saw media and music personality, Tilly Tillz TV, lead the charge on social media.
Iliana Olymbios, senior PR and content executive at Sofa Club, comments: “Manchester is known for being a hub for brand activations and marketing activity but we didn’t just want to show up here, we wanted to create something that stood out. Collaborating with Red Bull and working with The Thai Food Van saw us bring the ultimate combination to St Ann's Square – statement sofas, great energy, and comfort food.”
