Following a successful appearance at the 2026 NBF Bed Show, Sleepeezee reflects on "an outstanding event filled with exciting new launches, industry-leading designs and a showcase of the brand’s rich heritage" …
"Attracting significant attention from retailers, visitors and industry experts alike, the Sleepeezee stand showcased the brand’s continued commitment to exceptional craftsmanship, innovation and style," says the bedmaker.
"The event also provided an opportunity to continue to display Sleepeezee’s brand proposition, ‘The Rest of Your Life’, demonstrating how the brand is evolving while remaining true to the quality, expertise and heritage that have defined Sleepeezee for generations.
"Launched at the show were five new collections: a newly refreshed Ortho range with enhanced spring counts and firmer support for customers, priced at Sleepeezee’s entry point, offering exceptional value for money without compromising on quality; a new memory collection featuring Serene foam, designed to offer a more sumptuous comfort (Serene foam has the soft, cloud-like feel of memory foam but provides better airflow thanks to its microscopic air capsules throughout its design, helping to combat overheating, and, unlike traditional memory foam, is not affected by heat, so offers a more consistent overall performance and immediately responds to your body shape as you sleep for enhanced comfort);
"another exciting new development that garnered a lot of positive attention at the show is Tranquil Luxury, a new range which features responsive layers of latex and is finished with an internal tufted construction providing a smooth and soft sleep surface for the perfect night’s sleep – the internal tufts help keep all of the comfort layers in place, meaning no glue has to be used, helping to ensure the mattress can easily be broken down and recycled at the end of its life."
Marketing director Amy Curtis comments: "We were really pleased to have another successful year at the Bed Show, with amazing feedback from our retail partners to our new collections. We were also proud to have made it as a finalist in the Bed Manufacturer of the Year award category – demonstrating our commitment to crafting quality handmade products, and striving to always do right by our people, planet and customers."
