INDX Beds returned to Cranmore Park at the end of April for its two-day 2025 event, with day one reserved for AIS members and day two open to trade visitors.
Offering attendees a curated exhibition selection and market-leading brands across beds, sofabeds and bedroom furniture, visitors were treated to new brands including Brooke & Wilde, Hyders Beds, Loren Williams, Novaluna and Vispring.
AIS members not only enjoyed exclusive product ranges from Sweet Dreams and Ashley Manor, but also the long-awaited launch of the new AIS own-label Dreamworld Collection. Brought together by AIS category manager, Joanna Fielding, and head of Furniture and Home, Emma Rackley, the collection was unveiled from a central stand, with partner suppliers Gainsborough, Relyon, Sweet Dreams and MA Living on hand to provide sales support to the AIS team.
Offering a ‘good, better, best’ proposition, the launch of the Dreamworld Collection was very well received, says Joanna: “We were thrilled with the response – everyone involved has worked incredibly hard over the last year, and it really showed. I feel very fortunate to have such a supportive and collaborative supply base and team within AIS. The show truly highlighted the strength of these partnerships.”
Sweet Dreams’ national sales manager, Nick Williams, adds: “The Dreamworld offer was an absolute game-changer! Sweet Dreams experienced record-breaking success at the show, securing an unprecedented number of premium floor placements across our entire product line. This was unequivocally our most impactful show in years, and we’re thrilled by the immense opportunities it has unlocked!”
Morgan McCarthy, representing MA Living, comments: “The exciting launch of the new Dreamworld collection went off with a bang at AIS recently, and we at MA Living were absolutely delighted to be included as the only supplier for the Dreamworld bedframes.”
Meanwhile, Relyon’s brand director David Wescomb says: “It’s been a privilege to be part of the revamping of the Dreamworld Collection, and a superb range of beds has evolved under the direction of Joanna Fielding.”
Among the wider exhibitor base, Harrison Spinks enjoyed a good event, says UK national sales manager, Jon Varley: “It was fantastic to connect with our valued retailers at another really successful show. We received positive feedback on the new seasonal-turn models in our Pure Performance collection, and unveiled our brand-new luxury pillow range – developed to complement our mattresses using traceable British wool, organic cotton covers, and even our famous micro springs [find out more on p25).
“We’re continuing to support retailers with showroom and website updates to help promote their ranges, and welcome anyone to get in touch with us for further assistance.”
While INDX Beds is set to return from 28-29th April 2026, the AIS team has its sights firmly set on delivering their next calendar trade show, INDX Furniture, which will run on 27-28th August 2025 (AIS members only on day one). Promising a product showcase covering upholstery, living, dining room and garden, the show’s brand list is soon to be revealed, and visitor registration can be completed online.
Photo courtesy INDX Shows
