The January Furniture Show (JFS) returns to the NEC Birmingham from 18th-21st January. As the place where new-season ranges are revealed, JFS continues to grow in scale, reach and relevance, says organiser Clarion Events, with this edition set to be its most diverse yet.
The upcoming show promises 35% new exhibitors and 40% international brands, opening the doors to innovative manufacturers, fresh supply partners and new product directions from across Europe and beyond. For retailers, buyers and designers, that means a wider choice of ranges, new sourcing opportunities, and access to collections not previously available in the UK market.
“JFS remains the point in the calendar where decisions begin, where you can see build quality for yourself, feel finishes, test comfort, check lead times, and negotiate directly with suppliers,” says Clarion. “It’s a first look at the styles and categories shaping 2026, with many exhibitors offering exclusive show-only discounts and incentives for those ready to commit on the stand.”
Recognisable names returning include Buoyant, Whitemeadow, Sherborne, Lebus, Baker Furniture, Welcome, Ashwood and Westbridge, while Premier Furniture, Rattan Republic, Richmond Interiors and Ekornes are also back, bringing renewed momentum and added depth to the show’ lifestyle and premium sectors.
For design-led retailers and interior specialists, the elevated Hall 1 (Premium Design) continues to expand, bringing together distinctive craft, material innovation, refined upholstery and contemporary styling.
“This dedicated space once again underlines JFS’ widening appeal across mainstream, designer-led and luxury markets,” says Clarion.
JFS has become more than a sourcing trip – it is a meeting place for ideas, conversations and community. Alongside four days of buying, the upcoming show will introduce new features designed to inspire and connect every corner of the industry.
The new Retail Revealed Live Stage promises fresh perspectives on leadership, sustainability, consumer behaviour, technology and business growth, hosting open discussions with leading retailers, manufacturers, interior specialists and industry thinkers, while the Women in Furniture Network returns with dedicated sessions designed to encourage open conversation, exchange experiences, and recognise progress across the sector.
“The relaxed, curated setting helps build meaningful relationships while supporting women to grow in confidence, drive change and move forward together,” says Clarion.
A new addition to the show, the Botanical Garden Bar will offer a vibrant yet informal environment in which to unwind – complete with a complimentary Happy Hour to bring the industry together at the end of each day. Meanwhile, the invite-only VIP Lounge will offer a quiet, hosted space for key buying groups, senior decision-makers and international partners, offering refreshments, private cloakroom access and reserved parking.
Also new to the 2026 edition are the Excellence in Furniture Awards. Taking place on 19th January, the awards will celebrate stand-out products, leadership, innovation, and rising stars across the sector. With over 350 guests expected and limited tables remaining, the programme promises to become “a highlight of the furniture calendar”, says Clarion.
“Whether you’re looking for the latest launches, new contacts, sourcing inspiration, or simply a chance to catch up with the industry, the year starts at JFS.”
