The Premium Design Hall (Hall 1) at upcoming January Furniture Show (JFS) 2026 is set to return with its "strongest and most design-forward edition yet, following significant expansion driven by high demand from both visitors and exhibitors", says The Furniture Shows (Clarion Events).
The show organiser adds that this growth has enabled the hall to welcome more new brands, more international names and a wider selection of premium collections than ever.
Hall 1 is being sponsored by US brand Hooker Furnishings, reinforcing its position as the destination for global design leadership at JFS, says The Furniture Shows: "Step into the world of luxury and innovation inside the Premium Design Hall, where craftsmanship meets contemporary design at its highest level.
"This influential space brings together high-end furniture collections, exclusive materials and bespoke pieces from leading designers and brands. Whether visitors are sourcing statement silhouettes, exploring refined finishes or looking for inspiration for elevated interiors, the hall offers a compelling preview of the design directions shaping the future of premium living.
"The expansion of Hall 1 reflects exceptional interest from brands seeking a platform for high-profile exposure and from buyers increasingly focused on design-led ranges with strong commercial potential. The enriched 2026 line up includes a dynamic mix of returning favourites, emerging design talent and a growing number of international companies choosing JFS as their gateway into the UK market."
This year’s line-up includes Richmond Interiors, Stressless, Siren Furniture, Premier Furniture, The Lounge Co, Duresta and Hooker Furnishings, among many others.
"Across the hall, visitors will discover refined upholstery, bespoke cabinetry, sculptural dining, statement accents and contemporary lifestyle collections that unite design leadership with commercial strength," states JFS. "Materiality, sustainability and craftsmanship run throughout, showcased through natural textures, innovative finishes and thoughtfully detailed construction.
"The expanded hall footprint and refreshed layout enhance visibility, improve visitor flow and provide a more immersive journey through the most forward-thinking design at the show. The result is a seamlessly curated experience for retailers, interior designers and buyers preparing their ranges for the new season.
"Hall 1 stands out as an essential destination for anyone seeking premium, design driven product with long-term retail potential for 2026."
The January Furniture Show is taking place from 18th-21st January at the NEC Birmingham. Register for a free badge here.
