Upstart bed-in-a-box brands have already claimed over 17% of the UK’s mattress sales – but with cracks appearing in the strategies of major players, is it time to re-evaluate their place in the market?

With Brexit looming and consumers getting savvier about how they spend, what value do British-manufactured beds offer over and above their imported counterparts?

There’s an irrefutably close correlation between a consumer’s confidence and the purchases they make – but can identifying the principal drivers of spend in the sector better empower retailers and suppliers to weather fluctuating customer optimism?

What does the customer want? For retailers, suppliers and manufacturers, that’s the million-dollar question – and, thanks to modern technology’s ability to harvest and analyse consumer data in increasingly sophisticated ways, the answer is clearer than ever. Paul Farley speaks to Mammoth’s founder John Tuton about the potential – and pitfalls – of personalisation in marketing …