30 April 2024, 00:12
By Furniture News Apr 16, 2024

DFI Beds partners with Erin McGregor on new collection

Ireland's DFI Beds has launched Dream Whisperer, a new collection developed in collaboration with brand ambassador Erin McGregor as part of her Imperfection Collection at DFI Beds.

The collection introduces four distinct bed styles – Teddy, Dreamer and Serene, each crafted with a unique headboard style and boucle finish, and the Blissful bed, finished with soft fabric, studding and piping headboard detail.

Erin says: "The Dream Whisperer collection embodies plush comfort and timeless style. The boucle and soft fabrics lend an unparalleled cosiness, perfect for kids seeking a restful night's sleep, while its chic design appeals to people of all ages looking to elevate their bedroom aesthetic. DFI Beds is all about offering affordable products of exceptional quality, and this collection combines comfort and style at a really accessible price. I know it’s going to be a big hit with customers!"

Brian McCann, MD of DFI Beds, adds: "We are thrilled to collaborate with Erin McGregor and introduce the Dream Whisperer collection to our customers. This collection represents our commitment to offering innovative designs that prioritise both comfort and style in bedrooms for people of all ages."


RELATED CONTENT


Alt text here
Aug 07, 2023 Interviews

DFI Beds – from website to white label

Describing itself as the purveyor of “Ireland’s most popular bed”, DFI Beds is based in County Tyrone, Northern Ireland, where it makes and…

Alt text here
Dec 07, 2023 News

DFI Beds drives charity exposure with new initiative

Irish furniture and bedding retailer DFI Beds has introduced a new charitable initiative, which provides charities and charitable organisations…

© 2013 - 2024 Gearing Media Group Ltd. All Rights Reserved.