As National Bed Month (March) approaches, the National Bed Federation (NBF) is calling bed retailers and manufacturers to make the most of the campaign with its free downloadable toolkit.
The national awareness campaign, which has been running for nearly 30 years, promotes the health benefits to consumers of buying a new bed – particularly one made by an NBF-approved member.
Taking place throughout March, bed retailers are being encouraged to download the National Bed Month artwork from the NBF website. The toolkit includes a specially designed logo, infographics, posters, animated web banners and a short informative video.
Simon Williams, NBF marketing manager, says: “Over the years we’ve had hundreds of retailers and manufacturers support National Bed Month in their sales and marketing campaigns. Whether it's fundraising, fun photo opportunities or special discounts, it really is the ideal opportunity for bed retailers to push new bed sales.
“The kit gives them the additional tools to help them promote the importance of a good comfortable bed, for a great night’s sleep. Use the video and infographics on social media, the banners on websites and the logo in marketing collateral.
“We really would urge you to get involved with this fantastic promotional campaign. The more companies that promote National Bed Month, the greater the noise and overall effect. If you don’t get involved, how do you know if it does or doesn’t work for you?”